Truth Collective: Be The Creative Fuel
visual design + illustration + branding
Truth Collective is a creative and marketing agency based in Rochester, New York. This was an internship project to illustrate a retractable banner with the new lines, “Be the Creative Fuel” and “Feed Your Ambition”.
The purpose was to attract more young creatives with eye-catching, playful, and bold illustrations representing the best of Truth Collective.
Process + Sketches
This process involved sketching multiple ideas based on the primary brand colors, narrowing down to the pattern idea of various vices with edgy, old school touches to achieve Truth’s brand design.
“Truth” in American Sign Language
The Deaf community holds significance in Rochester, New York. Truth Collective aims to demonstrate their advocacy for all communities. To support this, the illustration of “truth” depicted in American Sign Language (ASL) is incorporated into the banner design and turned into animated content for social media posts.
